The SEO Intern at UniAthena will support the execution of search optimization strategies to improve organic visibility across search engines and emerging AI-driven discovery platforms. This role focuses on analysis, execution, and collaboration rather than CMS ownership or development work.

Key Responsibilities

  • Assist in executing SEO strategies to improve organic search visibility and keyword performance.
  • Track and analyze keyword rankings, organic traffic, impressions, CTR, and engagement metrics.
  • Conduct competitor analysis to identify SEO, content, and backlink opportunities.
  • Support off-page SEO activities including ethical link-building, brand mentions, and digital PR submissions.
  • Assist in content optimization by providing SEO recommendations (titles, meta descriptions, headings, internal linking).
  • Collaborate with the content coordination team by sharing SEO insights and performance feedback.
  • Monitor and report technical SEO issues such as broken links, crawl errors, and indexing concerns, and coordinate fixes with relevant teams.
  • Support regional and global SEO initiatives by tracking keyword performance across target geographies.
  • Contribute to performance reporting and insights using analytics and SEO tools.
  • Stay updated with evolving SEO practices, including:
  • GEO (Generative Engine Optimization) – visibility on AI-powered search and LLM responses
  • AEO (Answer Engine Optimization) – optimizing content for direct answers and featured formats
  • Assist in analysing UniAthena’s visibility and performance across emerging AI-driven discovery platforms.

Skills & Knowledge Required

  • Basic understanding of SEO fundamentals (on-page, off-page, and technical SEO).
  • Familiarity with SEO and analytics tools such as:
  • Google Search Console
  • Google Analytics
  • SEMrush / Ahrefs (or similar)
  • Understanding of keyword research and search intent.
  • Basic awareness of HTML and CSS for SEO interpretation
  • Strong analytical skills with attention to detail.
  • Good written and verbal communication skills for collaboration and reporting.
  • Willingness to learn and adapt to evolving SEO trends and state-of-the-art practices.
  • Organized, proactive, and able to manage multiple tasks in a fast-paced environment